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Flavor Profile: 

Milk Chocolate, Almond, Brown Sugar, Nougat, Praline, Vanilla


Region Cubulco






Various women producers



Catuai, Pache-San Ramon, Sarchimor, Bourbon, Caturra






December - March


Flavor Notes: 
Bittersweet Chocolate, Berry, Roasted Almond

Origin Story:
In 2016, Genuine Origin created the La Morena program to give female coffee growers access to the global supply chain and to address gender inequality in coffee farming. The program started off small; we imported just 32 boxes of coffee cultivated by four IWCA women farmers. Roasters were receptive and the small lot soon stocked out. The growers enjoyed success from that introduction to the market and their coffees and micro-lots became highly sought after by roasters. Fast forward to 2022: today the La Morena program draws coffee from hundreds of women farmers spanning the coffee-growing regions of Huehuetenango and Baja Verapaz. What started as a micro-lot of 2,000 lbs of coffee has blossomed into a four container (roughly 165,000 lbs) platform that strongly addresses gender inequality in coffee. And roasters are thirsty for more!


About Baja Verapaz Cubulco

Baja Verapaz is one of Guatemala’s twenty-two departments. Within this central department is the municipality of Cubulco. Cubulco boasts numerous archaeological sites. The cultural heritage in Cubulco runs deep; the population, which is mainly comprised of indigenous people, continues to enjoy the customs passed down through generations. Meanwhile, paved roads to Guatemala’s capital, a tropical climate, high elevation and healthy waterways make Cubulco ideal for the cultivation of coffee.


Origin Report:

Guatemala owes its distinctive, mountainous topography, lush rain forests, biodiversity and its coffee to massive volcanic activity. Volcanic peaks and mountains roll across the country and carve out Guatemala’s unique coffee-growing regions. The mountain ranges help to create the country’s unique micro-climates. Together with the rich soil left behind in the wake of immense volcanic activity, Guatemala has the ideal conditions for coffee production.

Guatemala La Morena Cubulco SHB

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